What Content Marketing Really Is
According to Wikipedia… Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information". But that merely states in what form the content is delivered. It says nothing about what is…
Social Video Consumption Continues to Grow
According to Gfk, in partnership with the Interactive Advertising Bureau (IAB), time spent online rose yet again in 2012, boosted by particularly notable growth in daily usage of social networks and viewing of digital video. Read all about it.
Three Lessons for Today’s Chief Marketing and Sales Officers
Very insightful and helpful article in Forbes Magazine from my friend Marc Singer, Director at McKinsey & Co.
Infographic: Video for B2B is on the Rise
Social Media Today posted an infographic we created on the impact of video for B2B marketers... http://socialmediatoday.com/brettrelander/1042086/b2b-video-viewership-rise-so-what-should-you-do-about-it-infographic Not only does the infographic show the impact of video on B2B marketing, we've also outlined some best practices for how to leverage it. Dan Clark has over 20 years of experience creating information graphics for companies including Encyclopedia Britannica, Popular Science, Williams-Sonoma and many more.
Social Video Takes Off
eMarketer shows the power of social video over interruption advertising.
Product Videos Can Increase Visibility and Customer Engagement
Great article on the impact product videos have on boosting sales from Multichannel Merchant.
7 ideas to make your online video marketing stand out
Here's a great article about how companies are using video today. Just last year, companies simply posted the video on YouTube and hoped for the best. Now, companies are leveraging video in new and interesting ways. Social media has expanded reach while analytics give a clear picture about penetration. A great read... http://www.btobonline.com/article/20110502/WEB06/305029998/seven-ideas-to-make-your-online-video-marketing-stand-out From Karen J. Bannon and B2BOnline.com
10 Steps to Product Video Success
If you're thinking about creating a product video yourself, Michael Fleischner kindly published an article that Dan Clark wrote to his marketing blog on the 10 steps companies should take to produce better product videos.