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Category: B2B Videos

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How to maximize content marketing cost by understanding, and catering to, the various ways that people read. In other words, break down your readership and[…]

Clearly, from an increasing number of respected authorities, we’re realizing that video marketing really matters. In fact, according to a report from Vidyard and Ascend2,[…]

While the world is full of people who know how to press the red “record” button on a video camera and point it at whatever[…]

Video is increasingly relied upon by business buyers to increase awareness of new solutions, to better understand how those solutions align with their goals, and[…]

Marketing Legend. Now that’s a title that you could get used to. The whole industry knowing your name, emulating your last campaign, watching your every[…]

The notion that a person or company can make a marketing video or branded video to go viral is a lot like thinking they can[…]

While advice abounds on what to put into your next marketing video, I thought it might be time to talk about what should not be[…]

While it may seem like viral videos take off by accident, there’s actually a short list of psychology traits that the most popular marketing videos[…]

B2B marketing video is critical to your inbound marketing efforts. Do it right with this informative visual guide on why video marketing matters and some[…]

I recently wrote a guest post for Michael Fleischner’s blog. In it, I critique a few of the top viral videos of 2013 and how[…]