Category: B2B Videos

Many businesses today need to describe their products and services in simple terms, and quickly. But condensing their story into a 2- or 3-minute video[…]

If we’ve learned anything about marketing in 2014, it’s that micro videos, those super short clips on Vine and Instagram, are on fire. Brands that[…]

15-second YouTube videos are the future of business lead gen because they introduce your product quickly. Can we really tell a business or product story[…]

Business buyers are short on time so you need to introduce your product quickly. 15-second YouTube videos are the future of business lead gen. Humor[…]

Yes, it’s true. Despite the fact that I’ve written literally hundreds of client scripts over the years, even for big-name brands, I suck at writing[…]

Clearly, from an increasing number of respected authorities, we’re realizing that video marketing really matters. In fact, according to a report from Vidyard and Ascend2,[…]

Marketing Legend. Now that’s a title that you could get used to. The whole industry knowing your name, emulating your last campaign, watching your every[…]

The notion that a person or company can make a marketing video or branded video to go viral is a lot like thinking they can[…]

While advice abounds on what to put into your next marketing video, I thought it might be time to talk about what should not be[…]

While it may seem like viral videos take off by accident, there’s actually a short list of psychology traits that the most popular marketing videos[…]