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How to maximize content marketing cost by understanding, and catering to, the various ways that people read. In other words, break down your readership and[…]

Yes, it’s true. Despite the fact that I’ve written literally hundreds of client scripts over the years, even for big-name brands, I suck at writing[…]

While the world is full of people who know how to press the red “record” button on a video camera and point it at whatever[…]

Marketing Legend. Now that’s a title that you could get used to. The whole industry knowing your name, emulating your last campaign, watching your every[…]