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Micro video is hot. So what can you do about it?

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Micro video is hot. So what can you do about it?


If we’ve learned anything about marketing in 2014, it’s that micro videos, those super short clips on Vine and Instagram, are on fire. Brands that embrace this growing art form are winning because it gives people instant gratification on the go. The “visual first” premise of these platforms is likely the biggest contributor to their phenomenal growth: Vine claims around 40 million users and Instagram now boasts some 300 million.

Micro video’s popularity is largely due to the notion that people don’t want to invest a lot of time or mobile data to watching video on their smartphones. People love to be able to see what a solution is all about in a quick and lightweight format. With micro videos, they can quickly “get it” and move on with their busy lives. And, business buyers are people too, and they’re in a hurry, so it essential that you cater to their needs.

But some solutions require quite a lot to describe, an acute challenge for B2B marketers. Even some consumer products require some context to fully recognize value. So to help companies to utilize this growing trend, Interplay has developed a simple, 5-part storytelling framework that can introduce literally any business, app, brand, product, or service in just 15-seconds. Here’s an example…

The 5-part script writing framework that we invented for this “format of the future” makes it really easy to get started. (The hard part is making it fun and engaging, which is why you need us.) Each B2B micro video consists of 5 parts:

  1. Challenge – what is standing in the way of someone achieving their goals
  2. Solution – your product or service that helps them to overcome the obstacle
  3. Result – what they get from the problem being solved
  4. Personal impact – what the character personally gains from the experience
  5. Wrap-up – usually just the logo & URL to keep it simple

We’ve made it really easy to get started on your first business micro video project by filling in the form on this dedicated page:

YouTube is the preferred destination for business marketers. Check back soon for some killer examples of consumer #microvideos on Instagram.