ENTERTAINING. MEMORABLE. SHAREABLE.

How do companies publish effective marketing videos?

By Hiring Us.

How Talk

We talk.

Conversations with you allow us to fully understand your brand, your positioning, your challenges, customer mindset, and more.

How Light

We brainstorm.

In close colaboration with senior marketing management, our team develops a series of creative concepts.

How Check

We evaluate.

We score our creative concepts against the six shareability principles. Some ideas are refined while others are tossed out.

How Brain

You decide.

We present the very short, very promising set of concepts and consider their budget and timing for production.

OUR WORK.

  • Interplay’s Introductory Cartoon Video

    People remember this video thanks to Simplicity, Unexpectedness and Concreteness. People share it because it provides Social Currency and Practical Value.

  • Ploughshares Fund

    People remember this video thanks to Credibility and Emotion. People share it because it uses Triggers, reveals something usually quite Private, and is told with Emotion.

  • PropertyVista

    People remember this video thanks to Simplicity and Concreteness. People share it because it provides Social Currency and Practical Value.

  • SDL Language Services

    People remember this video thanks to Simplicity and Concreteness. People share it because it provides Social Currency and Practical Value.

  • Sherwin-Williams

    People remember this video thanks to Credibility and Story. People share it because it opens a window on an otherwise private world, wrapped in a great Story.

  • Seagate Recovery Services

    People remember this video thanks to Concreteness. People share it because it provides Practical Value.

SEE ALL »

Big brands and small start-ups love our solutions

CREATIVE TALENT.

 

Interplay is a collaborative of extremely talented writers, designers, illustrators, cinematographers and publishers.

Dan Clark leads every engagement and guides the creative for each marketing situation. He has over 25 years of marketing and publishing experience helping both B2C and B2C companies. His information-graphics work has appeared in Encyclopedia Britannica, Popular Science, The Wall Street Journal and more. He is also a published author and taught web design at California College of the Arts. Learn more about Dan.

From Dan’s extensive network of media firms, creative solutions are matched with the right creative team. This flexibility allows us to produce the most effective content, designed specifically for each client, on budget and on time.

 

THOUGHTS.

ALL POSTS »

Contact Us.

The conversation starts with you.

925-943-6490

info@InterplayAgency.com

Your Name (required)

Your Email (required)

Subject

Your Message

Enter this code into the box below: captcha

Download our white paper.

In it, you’ll discover all this and more:

  • Losing brands will yell (advertise) at people who don’t care
  • Winners will give away content that delivers intrinsic value
  • Social content has a better chance of being passed along when it incorporates the psychology of sharing