Storytelling Workbook

Storytelling Works

Storytelling helps to answer:

What does the prospect want?
What’s standing in their way?
How does the product help them to achieve their goals?
How can it improve their wellbeing and boost their confidence?

Level-Up Your Pitch

Storytelling is the first step to better marketing:

Better positioning.

Better messaging.

Better content.

Better campaign assets.

Better prospecting.

Better discovery calls.

Better demos and presentations.

Better close rates.

Better alignment between sales, marketing and product.