Thought Leadership

Telling a story about a brand or product can be challenging, so I’ve created a simple workbook to help. 

It includes a series of boxes to fill in along with examples, based on a hero’s journey storytelling framework. 

This is the same process I’ve used for over 100 videos and it works every time.

The workbook is a Google Sheet, and the instructions guide is a PDF stored on Google Drive, so you don’t have to worry about viruses or anything bad.

Appeal to three types of readers, by title hierarchy, in a single document by catering to natural reading habits. Each type of reader gets what they want and you don't have to publish multiple documents. This technique also increases likelihood of sharing.

Advertising is intrusive and easily ignored. To get noticed, content needs to appeal to people's emotions. We outline 6 emotions that you can leverage to ensure words, pictures and video have maximum impact.