Free advice for marketing professionals

Advertising is intrusive and easily ignored. To get noticed, content needs to appeal to people's emotions. We outline 6 emotions that you can leverage to ensure words, pictures and video have maximum impact.

Appeal to three types of readers, by title hierarchy, in a single document by catering to natural reading habits. Each type of reader gets what they want and you don't have to publish multiple documents. This technique also increases likelihood of sharing.